First of all massive thanks to Elsie member Richard Eaton who supplied the purple logo that we have used to date. But today I am pleased to show a new slightly more considered logo that tries to say a bit more about who we are, what we do, how we do it and why! It has been developed by a friend of Elsie who has asked to not be named.
Elsie is about PEOPLE and communication.
Many logos for community-based initiatives insist on using graphics of hands, or little stick people stood in a circle. This kind of approach has lost its meaning and looks terribly ‘corporate’.
So here we’ve put a human voice to Elsie, by using a hand-written signature. It suggests that Elsie is informal and friendly, and that anyone is welcome. We’ve also put a dotted line in there – partly to anchor the name to the strapline, but also to imply a certain level of commitment and seriousness – ‘Sign on the dotted line’.
If you’re serious about enterprise, then come and talk to Elsie.